Roofing contractor
Santa Rosa, CA Roofing Contractor — $797K asking
Published June 1, 2026 · Santa Rosa, CA
Illustrative score 7/10 — not a credit or investment rating
Deal snapshot
Asking price
$797,000
Revenue
$2,159,203
Cash flow / SDE
$433,254
Multiple
1.84×
Location
Santa Rosa, CA
Real estate
—
Verdict
This Sonoma County roofing contractor appears attractive on paper, with $433K of stated SDE against a $797K asking price, or about 1.8x SDE. The business has been established since 1989 and reports 8 full-time W2 employees, which may provide operational depth. Buyers should verif
Deal at a glance
Top strength
Long operating history, established in 1989
Biggest risk
Roofing is operationally intensive and exposed to labor, safety, warranty, and weather risks
Next step
Request three years of business tax returns and interim P&L?
Best suited for
Good fit
- First-time acquisition entrepreneur
- Owner-operator
- SBA-financed buyer
- Buyer with industry experience
Poor fit
- Passive investor
- Hands-off ownership model
Key risk flags
Buyer must hold or secure a California C-39 roofing license through a qualified owner or RMO/RME
Owner is involved in admin and daily operations, so transition risk appears meaningful
Only 2 weeks of seller training is stated, which may be light for a contractor acquisition
No detail is provided on backlog, customer concentration, warranty exposure, or job profitability
SBA financing is mentioned, but lender eligibility and structure must be verified
Green flags and red flags
Green flags
- 1
Long operating history, established in 1989
- 2
Stated SDE of $433,254 is high relative to the $797,000 asking price
- 3
Reports $2,159,203 in gross revenue
- 4
8 full-time W2 employees may reduce dependence on subcontract labor
- 5
Seller states books and tax returns are maintained in the normal course of business
Red flags
- 1
Roofing is operationally intensive and exposed to labor, safety, warranty, and weather risks
- 2
Requires an active qualified California roofing license to operate legally
- 3
Seller's role is hands-on in daily operations, even if not performing field labor
- 4
No information is provided on equipment, working capital, vehicles, or included assets
- 5
Retirement sale may be legitimate, but continuity of customer relationships should be verified
Questions to ask seller
- 1)
Financials
Can you provide three years of business tax returns and interim P&L?
- 2)
Financials
What percentage of revenue comes from the top five customers?
- 3)
Operations
How many hours per week does the owner work, and which tasks are owner-only?
- 4)
Diligence
Are key employees expected to stay after closing, and on what terms?
- 5)
Real estate
What equipment, vehicles, inventory, or real estate is included in the asking price?
- 6)
Diligence
What working capital should a buyer plan for at close?
Industry-specific diligence
License holder of record and transferability
Technician retention and backlog of signed work
Warranty exposure and open claims
Insurance loss runs and GL limits
Customer concentration and recurring vs one-off jobs
Owner involvement in estimating and field supervision
Working capital needs for payroll and materials float
Source: BizBuySell
Analysis date: June 1, 2026
Illustrative analysis only — verify with seller, broker, lender, attorney, and CPA. Not an offer to buy or sell any business.
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